LEAD BY EXAMPLE Pea shoots grown at the bottom of the innovative Schur ® Star Bag The Danish company Grow Up FARM packs pea shoots, but the innovative part of the packaging is found at the bottom of the package, from which fresh pea shots can grow. Consumers can thus buy fresh pea shoots, harvest them, add water and voila… fresh new shots will grow. The concept works by removing the top part of the packaging so that the bottom functions as a grow - ing pot. From here, new pea shoots can grow up and provide consumers with fresh pea shoots more than once. With this new way of packing them, the product's life cycle is extended, and consumers get longer-lasting value from their purchase. The pea shots were already packed using a Schur ® Star machine and Schur has helped Grow Up FARM to develop the new and innovative packaging, which is also packed using their Schur ® Star machine. This eat-grow-repeat concept has been nominated for several innovation awards. A dedicated effort in the canteen supports both health and the environment Food is important. It is a key factor in one’s health and well-being. When you prepare a lot of meals every day the routines in the cooking process can also influence the environment. These aspects are clear in the canteen suppling our Danish locations their daily lunches. Various initiatives have been taken to help support healthy diets: • The plates are small dinner plates, which encourages smaller portion sizes • The menu is composed of healthy and tasty dishes • There is a wide range of vegetables and salads on the menu • Most dishes are prepared from scratch using high quality raw ingredients • There are no sweets, soft drinks or energy drinks available Minimizing food waste and supporting the environment is another important aspect. This is supported by: • Planning and serving seasonal dishes so ingredients can be obtained from as local sources as possible • Planning a menu for the week so everything can be used • Organizing and preparing the dishes so waste is minimized • The food waste that cannot be avoided is delivered to Re-food – a company that creates biofuels from biomaterials 28
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